In the digital age, the financial market is undergoing rapid changes. The foundation for financial institutions lies in digital transformation, with key battles in the establishment of a retail marketing system and innovative technology breakthroughs. Individual customers increasingly rely on word-of-mouth information for financial investment decisions and transactions. However, fragmented platforms accelerate the transmission of massive information, leading to information overload and difficulties in decision-making and transactions. By data intergration and personalized user profiles, well-tailored precise marketing becomes a breakthrough point.
